Fuentes, promoted to Showtime’s top PR role this year, is responsible for planning and executing publicity campaigns for a wide range of endeavors at the network. These include marketing, digital media, content acquisitions and new business development. Her work promoting the network’s standalone OTT service this past year paid dividends, as the service helped drive revenue increases in the first half of the year. Fuentes also serves as an adviser to the Smithsonian Channel’s communications group and works with CBS’ corporate team. Her intelligence, passion and willingness to voice her opinion makes her a valuable member of the organization.

The Daily


GroupM Optimistic on 2021 Ad Outlook

It’s not just CEOs feeling good about ad spending. GroupM took another look at its advertising forecasts, and it’s adjusting things mid-year.

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