EVP, Entertainment
Lifetime Networks

During her second full year at Lifetime, Alfano managed to reach new heights for the ad-supported network with familiar series hits, Project Runway, Army Wives, and Drop Dead Diva, as well as original movies, Pregnancy Pact and Amish Grace.

The Most Enjoyable Aspect of Her Job: “Lifetime is a triple threat. We do scripted series, movies and reality series – all geared to women. It is a real privilege to get to program to an audience you are part of.”

Favorite Gadget: “My iPad. It allows me to be more efficient so I have time to play Angry Birds, my favorite stress reliever.”

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5 Questions: Frndly TV CEO Wants to Get to 20 Channels

Virtual MVPDs haven’t taken off as much as some expected—partly because the cost of such services often mirrors that of traditional pay TV offerings. Enter Frndly TV.

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