Rodriguez oversees all Univision Communications marketing functions, including the Univision Agency, which creates and oversees all promotional, creative and media inventory valued at more than $500 million across the UCI’s broadcast, cable, radio and digital properties. She reports directly to the CEO. “Be strong, deliver results, have an unwavering moral compass, and push your team always,” says Rodriguez. “Yet always make sure you never forget to bring your kindness and humanity every single day.”

What’s your biggest professional accomplishment in the past 12 months?

I am exceptionally proud of what we have been able to accomplish with the unification of Univision’s disparate marketing functions. It is especially gratifying to see consistency through all of our efforts and platforms – an alignment that truly elevates our mission. I am also moved by the amazing work of our Women’s Leadership Council, which has developed and delivered a meaningful and inspirational platform to enrich our leaders of tomorrow.

Best business advice you’ve received?

Be strong, deliver results, have an unwavering moral compass, and push your team always, yet always make sure you never forget to bring your kindness and humanity every single day.

How can cable better support diversity?

In addition to creating a strong pipeline of entry level and middle management talent, ensuring that this pipeline feeds into the highest levels of the organization including c-suite and the board is pivotal to improving diversity in our industry.

The Daily

Subscribe

Fiber Frenzy

WOW! has launched all fiber services in five Central Florida areas, encompassing Longwood, Sanlando Springs, Lake Mary, Winter Springs and Sanford.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 1
2024 Most Powerful Women Awards Nominations Open July 1st, 2024.
Aug 19
2024 Top Ops Awards The Magazine releases August 19, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.