SVP/GM
BBC Worldwide Latin America and U.S. Hispanic

Rodriguez has been instrumental in leading the creation, launch and operations of BBC Worldwide pre-school channel CBeebies in Latin America and the U.S. Hispanic market.

How Cable Can Better Serve the Hispanic Market: “It requires an understanding that individual households can cut across multiple generations and levels of acculturation. Cable needs to be able to provide quality content that runs from niche to mainstream, from acculturated to less acculturated, and that emphasizes language and culture connections at affordable pricing points.”

One Word to Describe Yourself: “Resilient”

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Turning 20: TAC Reaches Milestone, Despite Challenging Landscape

In an era when even the well-funded cable networks are fighting a grueling battle to maintain relevance in the modern media landscape, The Africa Channel recently celebrated 20 years of illuminating what Africa means.

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