SVP/GM
BBC Worldwide Latin America and U.S. Hispanic

Rodriguez has been instrumental in leading the creation, launch and operations of BBC Worldwide pre-school channel CBeebies in Latin America and the U.S. Hispanic market.

How Cable Can Better Serve the Hispanic Market: “It requires an understanding that individual households can cut across multiple generations and levels of acculturation. Cable needs to be able to provide quality content that runs from niche to mainstream, from acculturated to less acculturated, and that emphasizes language and culture connections at affordable pricing points.”

One Word to Describe Yourself: “Resilient”

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Monday–October 26

Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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