SVP/GM
BBC Worldwide Latin America and U.S. Hispanic

Rodriguez has been instrumental in leading the creation, launch and operations of BBC Worldwide pre-school channel CBeebies in Latin America and the U.S. Hispanic market.

How Cable Can Better Serve the Hispanic Market: “It requires an understanding that individual households can cut across multiple generations and levels of acculturation. Cable needs to be able to provide quality content that runs from niche to mainstream, from acculturated to less acculturated, and that emphasizes language and culture connections at affordable pricing points.”

One Word to Describe Yourself: “Resilient”

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Canada, U.S. Working on Semiconductor Investments

Canada wants to solidify its place among the semiconductor powerhouses of North America, and it is offering a $36 million CAD contribution to Ottawa-based Ranovus to support a $100 million project to advance the domestic production and manufacturing of semiconductor products and services.

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