SVP/GM
BBC Worldwide Latin America and U.S. Hispanic

Rodriguez has been instrumental in leading the creation, launch and operations of BBC Worldwide pre-school channel CBeebies in Latin America and the U.S. Hispanic market.

How Cable Can Better Serve the Hispanic Market: “It requires an understanding that individual households can cut across multiple generations and levels of acculturation. Cable needs to be able to provide quality content that runs from niche to mainstream, from acculturated to less acculturated, and that emphasizes language and culture connections at affordable pricing points.”

One Word to Describe Yourself: “Resilient”

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Wednesday–September 17

Wrestlepalooza: ESPN Is New WWE Home, But Not For All Pay TV Subs

ESPN will air “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs will have access to the event.

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