Promoted last August, Rodriguez successfully integrated Univision’s disparate marketing functions to further strengthen and broaden its brand. She oversees the team that creates all promotional, creative and media inventory valued at more than $500 million across the company’s broadcast, cable, radio and digital properties. Under her leadership, the Univision Network developed and launched inspirational brand campaign “Todo Es Posible” (Everything is possible). “I would love to see more women pursue digital and help unlock untapped potential for the cable industry,” she says.

 

Where are the biggest growth areas for women in cable?

While I firmly believe that ALL areas of the business represent opportunities for growth for women, I would love to see more women pursue digital and help unlock untapped potential for the cable industry.

 

What’s the most important aspect of mentoring?

The most important aspect of mentoring is ensuring compatibility and chemistry are there. Mentorship can’t be forced. The most successful mentoring relationships thrive because of a mutual desire to help someone grow. With that foundation, everything else comes naturally.

 

What/who inspires you at work? What/who inspires you outside the office?

Outside of the office, I am inspired by my nephew Christian, who is autistic. He reminds me to live life to the fullest, to be kind and to be patient. Inside the office, I am truly moved and inspired by Univision’s mission of informing, entertaining and empowering my community – the growing Hispanic population.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.