Promoted last August, Rodriguez successfully integrated Univision’s disparate marketing functions to further strengthen and broaden its brand. She oversees the team that creates all promotional, creative and media inventory valued at more than $500 million across the company’s broadcast, cable, radio and digital properties. Under her leadership, the Univision Network developed and launched inspirational brand campaign “Todo Es Posible” (Everything is possible). “I would love to see more women pursue digital and help unlock untapped potential for the cable industry,” she says.
Where are the biggest growth areas for women in cable?
While I firmly believe that ALL areas of the business represent opportunities for growth for women, I would love to see more women pursue digital and help unlock untapped potential for the cable industry.
What’s the most important aspect of mentoring?
The most important aspect of mentoring is ensuring compatibility and chemistry are there. Mentorship can’t be forced. The most successful mentoring relationships thrive because of a mutual desire to help someone grow. With that foundation, everything else comes naturally.
What/who inspires you at work? What/who inspires you outside the office?
Outside of the office, I am inspired by my nephew Christian, who is autistic. He reminds me to live life to the fullest, to be kind and to be patient. Inside the office, I am truly moved and inspired by Univision’s mission of informing, entertaining and empowering my community – the growing Hispanic population.