SVP, Research
Hallmark Channel & Hallmark Movie Channel

Most successful companies rarely make a move without listening to their customers. One of the people at Hallmark who deploys the listening tools and analyzes the data is Jess Aguirre, a 20-year vet of the family friendly network. And speaking of families, Jess recently aligned Hallmark with the Entertainment Technology Center at USC so the two could study how life stages influence emerging media choices. The study also seeks to spot key consumer trends and how they could influence future entertainment offerings. Jess is a member of several industry associations and is on the board of the Media Ratings Council.

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SCTE TechExpo Broadens Its Horizons With Streaming, Fiber and More

For the first time ever, SCTE TechExpo will feature a “StreamTech” track focusing on streaming issues such as low latency, next-gen cloud delivery and real-time streaming for predictive scaling.

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