SVP, Research
Hallmark Channel & Hallmark Movie Channel

Most successful companies rarely make a move without listening to their customers. One of the people at Hallmark who deploys the listening tools and analyzes the data is Jess Aguirre, a 20-year vet of the family friendly network. And speaking of families, Jess recently aligned Hallmark with the Entertainment Technology Center at USC so the two could study how life stages influence emerging media choices. The study also seeks to spot key consumer trends and how they could influence future entertainment offerings. Jess is a member of several industry associations and is on the board of the Media Ratings Council.

The Daily

Subscribe
Tuesday–June 24

SCTE TechExpo Broadens Its Horizons With Streaming, Fiber and More

For the first time ever, SCTE TechExpo will feature a “StreamTech” track focusing on streaming issues such as low latency, next-gen cloud delivery and real-time streaming for predictive scaling.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.