SVP, Research
Hallmark Channel & Hallmark Movie Channel

Most successful companies rarely make a move without listening to their customers. One of the people at Hallmark who deploys the listening tools and analyzes the data is Jess Aguirre, a 20-year vet of the family friendly network. And speaking of families, Jess recently aligned Hallmark with the Entertainment Technology Center at USC so the two could study how life stages influence emerging media choices. The study also seeks to spot key consumer trends and how they could influence future entertainment offerings. Jess is a member of several industry associations and is on the board of the Media Ratings Council.

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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