SVP, Research
Hallmark Channel & Hallmark Movie Channel

Most successful companies rarely make a move without listening to their customers. One of the people at Hallmark who deploys the listening tools and analyzes the data is Jess Aguirre, a 20-year vet of the family friendly network. And speaking of families, Jess recently aligned Hallmark with the Entertainment Technology Center at USC so the two could study how life stages influence emerging media choices. The study also seeks to spot key consumer trends and how they could influence future entertainment offerings. Jess is a member of several industry associations and is on the board of the Media Ratings Council.

The Daily

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Wednesday–April 24

The Utility of Competition

Commentary by Steve Effros OK, the title of today’s column is a little bit of a play on both the words utility and competition. Why? Because the underlying theories now being bandied about for either

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Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
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2024 FAXIES Awards Nominations Are Open!
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