SVP/Chief Sales and Marketing Officer
Cable One

McKenna is known as one of cable marketing’s best strategists. CableFAX: The Magazine‘s ’08 Marketer of the Year honoree for independent cable has reshaped Cable One’s culture with a focus on analytics as a driver for more targeted campaigns that track every promotional tool, from direct marketing to freestanding ads. He is proud of Cable One’s commitment to have real people answering its phones and a same-day service promise that large distributors can’t match.

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