SVP, Business Development and Multiplatform Distribution
Turner Broadcasting System
Talk about being in the spotlight. Legg is responsible for spearheading Turner’s TV Everywhere initiative, plus developing and executing all nonlinear distribution across broadband, interactive TV platforms and wireless. Good thing this former AOL exec knows his way around the digital realm and clearly loves creating strategies for bringing Turner content to new platforms. Legg is an active member of CTAM and an advisory board member for X+1, Ensequence and PlayOn Sports.
The biggest challenge with TV Everywhere/authentication is: Defining the content offering for consumers.
What digital strategy mistake must cable avoid at all costs? Thinking that it can control video content on third-party Internet devices in the same way as physical set top boxes.
What’s on your wish list for the iPhone 5? A hydrogen fuel cell battery that lasts for three years and won’t blow up in my hand.
Would you rather own a flying car or a jetpack and why? A flying car – I live in Atlanta and need the air conditioning.