CMO, NBC Sports Group

Storms in October 2015 stepped into her current post, where she oversees all marketing assets for NBC Sports, NBCSN, Golf Channel, the NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. Also under her watch is the NBC Sports Agency, which produces campaigns such as the Premier League, PGA TOUR and NHL. Storms recently led marketing campaigns for the NHL Stanley Cup Playoffs and the launch of the second season of NASCAR. The biggest story this year? It’s all about the election, she says. “Whether it is opinion-based programming, hosts or reporters, females are leading the way in covering this Presidential Election.”

 

What advice would you give your 13-year-old self?

When I was 13 years old, I was a competitive ski racer, and I had no fear. Today I would tell that pigtailed girl that life will be full of steep slopes, sharp turns and rough weather – stay fearless no matter what.

 

Which current programming best reflects the kind of women’s roles you like to see and why?

NBC’s coverage of the Rio Olympics was unprecedented, providing more ways than ever to consume content across linear and non-linear platforms. Even more significant was the role females played during the Games, both competing for medals and in front of the camera. The U.S. Olympic Team was comprised of 294 women (and 264 men), marking the most women who have ever competed – and won – for any nation in Olympic Games history. The strong female presence extended to the lineup of hosts and commentators across the networks of NBCUniversal, including Rebecca Lowe, Mary Carillo, Carolyn Manno, and more, who were responsible for bringing the Olympic storylines to life for viewers over the course of 17 days.

 

What’s been the biggest story in cable this year?

The Presidential Election and the role of cable has been and continues to be the biggest story this year. Cable, and in particular the roles of women in cable news, has been prominent and part of our daily lives. Cable news channel viewership is up more than 30% from the last Presidential Election year, with women leading a variety of functions. Whether it is opinion-based programming, hosts or reporters, females are leading the way in covering this Presidential Election.

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Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday. It shows how audiences in the US use streaming services on their TVs and how the streaming usage compares to traditional

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