Robertson is dedicated to making immersive digital content an integral part of the WE tv experience. WE’s recent rebrand is grounded in digital, and thanks to Robertson’s creative initiatives—including the “Watchit With” digital extension and previews of scripted drama “The Divide” across platforms including Roku and WEtv.com— average monthly visits to WEtv.com rose 55 percent last year over 2013 and its social platform follower growth soared 94 percent. An industry exec who truly walks the talk, Robertson says she unwinds and disconnects from her technology by watching TV. “A good binge will do it every time,” she says.

The Daily

Subscribe

Verizon, AT&T Pay $127mln for Overcharging Government Customers

Verizon and AT&T have agreed to pay a combined $127mln to settle lawsuits claiming they overcharged California and Nevada government customers for wireless services. Verizon will pay

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up