Robertson is dedicated to making immersive digital content an integral part of the WE tv experience. WE’s recent rebrand is grounded in digital, and thanks to Robertson’s creative initiatives—including the “Watchit With” digital extension and previews of scripted drama “The Divide” across platforms including Roku and WEtv.com— average monthly visits to WEtv.com rose 55 percent last year over 2013 and its social platform follower growth soared 94 percent. An industry exec who truly walks the talk, Robertson says she unwinds and disconnects from her technology by watching TV. “A good binge will do it every time,” she says.

The Daily

Subscribe
Thursday–December 12

People

Imagine Communications CEO Tom Cotney announced he’ll retire effective March 31. He’ll stick around, however, as the non-executive chairman of the board, where he’ll support customer commitments, advise

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.