Robertson is dedicated to making immersive digital content an integral part of the WE tv experience. WE’s recent rebrand is grounded in digital, and thanks to Robertson’s creative initiatives—including the “Watchit With” digital extension and previews of scripted drama “The Divide” across platforms including Roku and WEtv.com— average monthly visits to WEtv.com rose 55 percent last year over 2013 and its social platform follower growth soared 94 percent. An industry exec who truly walks the talk, Robertson says she unwinds and disconnects from her technology by watching TV. “A good binge will do it every time,” she says.

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Monday–March 23

Scripps Thinks Free is the New Premium

On Monday, Scripps announced the launch of a 24/7 FAST channel dubbed Scripps Sports Network. CFX talked to CRO Brian Norris about what sets this new channel apart from the many other FAST offerings out there.

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