Jennifer Pirot
VP, Business Development and Sales
NBCU, Digital Distribution
Why Her? Pirot’s duties have her closing deals with major multichannel, hotel and wireless distributors; launching NBCU’s first on demand TV and mobile offerings in Canada; or laying the groundwork for NBCU’s TV Everywhere strategy.
Testing The Waters: Pirot takes calculated risks. “A few years ago, we experimented by offering VOD films day and date with DVD. Extensive data analysis was undertaken to evaluate the overall impact on the movie business,” she says. “Today, we release almost all of our films on a day and date basis, making VOD a much more compelling experience.”
What You’d Like Digital Devices To Do: “Personally, read-aloud functionality that works across ALL docs, Web sites, etc, making my daily commute more efficient. Professionally, implement standard viewer measurement so programmers can monetize! Futuristically, read my thoughts and transcribe to notes or emails.”
Favorite Blog/Web Site: “Skype, because it allows us to maintain a virtual relationship with distant friends and family… especially important since the birth of my son who ‘knows’ certain relatives he’s only met once or twice!”
On Your iPad: “Wheels on the Bus, Elmo’s Monster Maker, Dr. Seuss’ ABCs, Monkey Preschool Lunchbox. Yes, it’s really my iPad, though my son doesn’t think so.”
