Giddens spent the last year overseeing Sprout’s brand refresh. She led the development and execution of the evolution, which includes the new tag line: “Free to Grow.” In her new role as SVP, marketing, she’ll continue expanding Sprout’s multiplatform and digital presence as the network moves aggressively into original programming with series including “Nina’s World,” “Terrific Trucks,” “Floogals,” and upcoming shows “Dot” and “Kody Kapow.” “Diversity should enrich our experiences to promote growth and embrace change, catalyze innovation and fuel collaboration,” she says.

What grade do you give the cable industry on diversity and why?
B+. The cable industry is a leader in bringing different races, nationalities, religions and sexes together as a high functioning community. There is a definite awareness of the importance of diversity, and there are many opportunities for education and celebration. However, as we move into a time comprised of what will be the most diverse US consumer base ever, the industry could be better prepared to serve this audience. I believe the ultimate display of diversity working at its peak in the industry will be when diversity becomes completely authentic to the way the system behaves and shapes the very nature of its function. Diversity should enrich our experiences to promote growth and embrace change, catalyze innovation and fuel collaboration.

The technology that will most benefit cable over the next year is…
Based on the brand, predictive technology or targeting technology enhancements will most benefit cable over the next year.

What television show/s – cable or broadcast – best embrace diversity?
All of Shonda Rhimes’ shows, and also, “Mr. Robot,” “Jane the Virgin” and “Nina’s World.”

My personal election campaign slogan would be…
Good today, Better tomorrow

Favorite charity organization you work with?
United Way and UNICEF

The Daily

Subscribe

Strategus Move for Strata

CTV advertising company Strategus and FreeWheel reached a deal for the former to be integrated into FreeWheel’s Strata system. Strategus’s

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 22
Most Powerful Women – 2021 Final Deadline: Sept 22, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.