Giddens spent the last year overseeing Sprout’s brand refresh. She led the development and execution of the evolution, which includes the new tag line: “Free to Grow.” In her new role as SVP, marketing, she’ll continue expanding Sprout’s multiplatform and digital presence as the network moves aggressively into original programming with series including “Nina’s World,” “Terrific Trucks,” “Floogals,” and upcoming shows “Dot” and “Kody Kapow.” “Diversity should enrich our experiences to promote growth and embrace change, catalyze innovation and fuel collaboration,” she says.
What grade do you give the cable industry on diversity and why?
B+. The cable industry is a leader in bringing different races, nationalities, religions and sexes together as a high functioning community. There is a definite awareness of the importance of diversity, and there are many opportunities for education and celebration. However, as we move into a time comprised of what will be the most diverse US consumer base ever, the industry could be better prepared to serve this audience. I believe the ultimate display of diversity working at its peak in the industry will be when diversity becomes completely authentic to the way the system behaves and shapes the very nature of its function. Diversity should enrich our experiences to promote growth and embrace change, catalyze innovation and fuel collaboration.
The technology that will most benefit cable over the next year is…
Based on the brand, predictive technology or targeting technology enhancements will most benefit cable over the next year.
What television show/s – cable or broadcast – best embrace diversity?
All of Shonda Rhimes’ shows, and also, “Mr. Robot,” “Jane the Virgin” and “Nina’s World.”
My personal election campaign slogan would be…
Good today, Better tomorrow
Favorite charity organization you work with?
United Way and UNICEF