As part of her new role as GM, the former Turner chief strategy officer oversees the creation of new revenue-generating brand extensions for TCM such as e-commerce and licensing partnerships. She also directs TCM’s multiplatform digital strategy, including the expansion of the Watch TCM app. “I’m always inspired by a big vision and working with a team to accomplish it,” she says.

 

Where are the biggest growth areas for women in cable?

I think the biggest growth areas for women in cable are content creation, digital experiences, social media, brand planning and extensions, consumer insights, strategic planning and business development. It’s an exciting time of change and growth planning in media.

 

What’s the most important aspect of mentoring?

On a personal level, I love helping people stretch and encouraging them to find new opportunities for growth.  I encourage everyone I work with to focus on professional development and step outside-the-box both professionally and personally in order to succeed. I’m frequently spreading the word about great classes, books, experiences and programs in Turner and the industry including organizations like Turner Women Today, Women in Cable Telecommunications (WICT) and the Betsy Magness Leadership Institute.

 

What/who inspires you at work? What/who inspires you outside the office?

I’m always inspired by a big vision and working with a team to accomplish it. TCM has an incredible fan base, and we’re always looking at ideas that serve our consumer’s desire for deeper engagement and build brand value. Personally, I’m inspired about being involved with non-profit work that helps build better communities through recreational and alternative commuting trails in Georgia, including the Atlanta PATH Foundation, which has built more than 200 miles of trails in Georgia and the Atlanta Beltline Partnership, which is one of the largest urban redevelopment programs in the country.

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TV Using Digital to Feed and Extend the Brand

From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.

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