A nine-year HSN veteran, Cotter oversees the network’s 24-hour programming as well as all talent, production teams and engineering. Recent accomplishments include creating lifestyle video commerce for HSN, notably its “It’s Fun Here” rebrand, social participation wins for programs like “Beauty Report” and 685% increase in Pinterest pins since the launch and integration of “The List with Colleen Lopez” in March. Cotter believes strongly in giving back. “Our success is routed in the opportunities we’ve had, and we have a responsibility to create a path for others,” she says.
How can cable do better job at supporting the industry’s women?
We have a responsibility to encourage, mentor, and provide honest feedback and opportunities for growth to other women. Our success is routed in the opportunities we’ve had and we have a responsibility to create a path for others. The more we help each other, the more opportunities there will be for women to grow in our industry.
What’s been the biggest story in cable this year?
‘TV’ shows are not just consumed on the TV anymore – they can be accessed anytime and available on any device. Content providers staying ahead and taking advantage of all the ways that the consumer can access programming will experience deep customer engagement. TV will be an important part of the viewer’s media consumption for a long time, but the growth of content consumption outside of traditional TV/Cable networks is going to continue to evolve.
Best trick for maintaining the personal-professional life balance?
It’s an ongoing balance. Each day, week, minute can be different. I try my best to trust my gut and prioritize each day accordingly. One day, I may miss a meeting to leave early for a school play and other days I have to miss an event for the family and allow my husband to take the lead. Open communication, staying organized and planning helps. I try not to waste a lot of time on guilt, just do my best to keep the balance right each day. If I feel I’ve made a mistake one day, I do it differently the next time.