Caserta is the chief architect of IFC’s remarkable transformation from what was once a lightly viewed, non-ad-supported channel focused on independent films to a much buzzed-about, critically acclaimed, ad-supported home for offbeat, alternative comedy. In 2015, she’ll bring to IFC the eagerly awaited “The Spoils Before Dying,” headlined by Will Ferrell and an all-star cast. “Try to create ‘brain space’ by letting go of insignificant events, emotions and ‘to do’s’ that naturally take up energy and concentration,” Caserta says.
How do you define a successful career?
We all set professional goals, whether it’s for the coming year or for a more long-term road. But along the way it’s not always a steady path to checking those goals off a list. Our industry is constantly evolving and new technologies are being developed every day that impact our business so it’s important to be nimble. You can have an equal, or greater impact on your business if you’re flexible and react to the changing environment by going “off plan.”
Best trick for maintaining the personal-professional life balance?
Try to create “brain space” by letting go of insignificant events, emotions and “to dos” that naturally take up energy and concentration. Instead, focus on what’s really important to you, personally and professionally, and surround yourself with people that subscribe to the same philosophy. You’ll be more a well-rounded person because of it.
When not in the office, where are we most likely to find you?
If I’m not in the office, I’m usually at home with my husband and two young boys. On the rare occasion that I’m not in either of those places I carve out time for myself at my favorite yoga studio trying to master a new pose. I’ve also been known to spend a bit of time in Nordstrom’s shoe department, at Sephora, or enjoying a new or favorite restaurant with my better half.