SVP, Affiliate Marketing and Distribution
The personable cable veteran has positioned Univision, TeleFutura and Galavisión as formidable marketing partners, having over-delivered on her clients’ needs by offering unique opportunities to leverage Univision’s coverage of The World Cup via iTV apps and VOD initiatives.
Biggest Challenge: “Being an entrepreneur in an established organization – building processes and procedures and recruiting a diverse team to meet new challenges. With the FIFA World Cup looming, all strategies had to be quickly in place, allowing our partners to market their products to the growing Hispanic population.”
Motto: “We’re in entertainment, so make it entertaining.”