SVP, Distribution Marketing
Univision

An industry leader in multiplatform distribution marketing, Ball has helped cable, satellite and telecom distributors better connect with the Hispanic consumer. She oversees strategic marketing partnerships for client-specific and industrywide campaigns that leverage the growing portfolio of networks. “It is the future of media – the new platforms, the changing industry and the demanding consumer – that keeps me as interested in the industry today as I was when I first began my career,” says Ball, who’s served as a mentor for the New York Chapter of WICT.

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Fox, ESPN on Improving Live Sports Experience With DTC

It’s been a few months since the launch of Fox One and ESPN Unlimited. While we’re still waiting to hear how the DTC apps are performing from a numbers perspective, we learned a bit more about how each programmer is working to improve the live sports watching experience.

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