Title: Head of Marketing & Partner Solutions, Viacom
Lucas last year assumed an expanded role overseeing ad sales and integrated marketing for both Viacom’s Music and Entertainment Group and Kids and Family Group, making him the first to lead a unified sales team across the Viacom portfolio. And he’s run with the role, pioneering the successful launch of in-house powerhouse Viacom Velocity, creating data-driven predictive ad solution Viacom Vantage, and launching the Velocity Products Group, a new division within ad sales designed to bring multiplatform social partnerships, products, and services to clients—just to name a few.
My first job: Ocean lifeguard
What was the last costume that you wore and why? “Game of Thrones” Whitewalker— for Halloween
Best way to spend a Saturday night: With my family
New favorite binge: “House of Cards”
I watch the majority of programming on this device: Phone