President, Digital Distribution
Why Him? A perennial member of our Hot List, Perrette has been the guiding hand behind numerous digital firsts at NBCU as he oversees strategy and execution of NBCU’s distribution of television and film content across the Web, wireless, set-top devices and other emerging platforms.
More Than Instinct: Asked how he judges whether an emerging media platform is worthy of investment, Perrette says, “we look at whether it provides a good consumer experience. Does it respect our IP? And does it have a business model that works?”
Who Wins A Fight Between Facebook and Twitter? “Facebook.”
When Will We Authentication Be A Success? “When Netflix subs decline.”
Most Valuable Traits For A Digital Executive: “Surround yourself with the best people. That’s the same as for non-digital execs.”
Favorite Digital Toy: “iPad2.”
What You Miss About Good Ol Analog: “Simplicity.”