You might not think wrestling fans would be into social media, but WWE’s 5 million-plus Twitter followers would prove you wrong. So would its nearly 35,000 Pinterest followers. Donlan’s knowledge of how viewers use social media is key in planning these and other digital offerings. “At WWE our KPI is smiles on faces,” he says. “At the risk of oversimplifying, how many people did we reach and how much did they enjoy it? On the digital side, we don’t have a tool to measure smiles, but engagement, time spent and sentiment serve as a solid proxy.”

The Daily

Subscribe
Thursday–December 12

Women’s World Cup Could be Going to a Streamer

The U.S. rights to the 2027 and 2031 FIFA Women’s World Cups are up in the air, and it could be headed to a streaming service.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.