Javier Garcia

Since being upped to his current role, Garcia has raised the bar for the viewing experience for multicultural customers across multiple platforms. He spearheaded the design and development of a Spanish-language user interface for X1 and went far beyond that: He’s devoted significant time to presenting numerous company initiatives from the X1 multicultural strategy, including a bicultural kids zone, the summer of soccer, and the bicultural Olympics experience. Garcia thinks cloud/cable digitalization will be the technology differentiator next year. It will “enable personalization, ubiquity and contextual relevance of the TV/Video experience—putting users in control to watch what they want, when they want it, where they want it on multiple screens in and out of home.”

The technology that will most benefit cable over the next year is…
Cloud/cable digitalization will enable personalization, ubiquity and contextual relevance of the TV/Video experience – putting users in control to watch what they want, when they want it, where they want it on multiple screens in and out of home.

What television show/s – cable or broadcast – best embrace diversity?
Personally, I enjoy shows such as “Superstore,” “Suits,” and “Power.” All three offer great plot lines and feature main characters that happen to be diverse and multi-dimensional. The characters don’t fall into stereotypes and that’s what makes these shows unique and interesting to me.

Favorite charity organization you work with?
A nonprofit I love is Common Sense Media, an organization focused on education and advocacy for families to promote safe technology and media for children. On a personal level, and being a parent of two daughters, this organization has been tremendously helpful. It’s led by great people who serve as great partners to us as we work together in extending this resource to bicultural Hispanic Comcast subscribers.