At Comcast since November 2014, Garcia has helped grow the company’s multicultural customer base, making Xfinity products more accessible. He has also spearheaded development of the industry’s first-ever Spanish User Interface for the X1 Entertainment Operation System. “At its core, diversity is about variety and representation of multiple points of view,” he says. “We see diversity not only as a necessity but also as a strength and a competitive advantage.”
What’s your biggest professional accomplishment in the past 12 months?
Our team is redefining the way we think about Hispanic customers – going far beyond our Xfinity Latino channel line-up – and preparing to launch a series of innovations to the X1 platform that will resonate with bicultural consumers and help change the way they experience entertainment in and out of the home.
Best business advice you’ve received?
The advice came from “Getting Real” by 37Signals. In this book, they prove that an average idea with brilliant execution will always outperform a brilliant idea that is poorly executed. Thus, as a leader, the book challenged me to seek early feedback on business ideas in order to gain valuable insights on how to properly execute.
How do you define diversity?
At its core, diversity is about variety and representation of multiple points of view. Personally, and from Comcast’s perspective, we see diversity not only as a necessity but also as a strength and a competitive advantage because when you are simultaneously exposed to different cultures you develop the ability to navigate through different realities and strengthen your ideas by reconciling different points of view. Diversity is embedded in our Company’s DNA and by putting this commitment front and center in everything we do we ensure that all voices are represented and heard which enables us to deliver to our customers a greater variety of products and services to meet their specific needs and interests.