CTO
Itaas

Why Him? The chief architect and technical visionary of Itaas, Desai and his team seem to be one step ahead, working on integrated user experiences connecting legacy and new platforms. “Our priorities are to win the time-to-market battles for our customers by staying ahead of the technology curve in the race to win the hearts and minds of the consumer,” he says.

Technology Serves: Desai strives to provide the optimum user experience. “I am excited by rapid advances driven by the industry and competition that provides consumer with choice and ease of use that allows them to ‘Watch More, Search Less,'” he says.

Most Exciting Digital Opportunity for Cable: “In the long run, it’s to go beyond the physical boundaries that so define cable of today.”

Favorite Blog/Web Site: “Gizmodo – timely, funny, edgy. A must for gadget lovers. A plea to Gizmodo’s Webmaster – please go back to the old layout.”

Favorite Digital Toy: “Kodak Play Sport digital video camera. Tiny, great picture, external memory, and best of all – it works underwater.”

The Daily

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Wednesday–September 17

Wrestlepalooza: ESPN Is New WWE Home, But Not For All Pay TV Subs

ESPN will air “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs will have access to the event.

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