Sports fans are without question some of the most rabid consumers of content via digital platforms. During 2014, U.S. sports fans engaged with ESPN digital media products a whopping 9.97 billion times, consumed 82.8 billion minutes of content, streamed WatchESPN programming for 12.9 billion minutes, viewed ESPN video clips 4.8 billion times, and spent 28.5 billion total minutes on ESPN mobile apps. Good thing the competent and innovative Schwarz is on the case, overseeing the company’s digital domain.

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Ratings

March Madness is here, but it looks like the college basketball hype has been around throughout the regular season. ESPN had its most-watched season of men’s college basketball since 2014-15, averaging 1.1

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