Sports fans are without question some of the most rabid consumers of content via digital platforms. During 2014, U.S. sports fans engaged with ESPN digital media products a whopping 9.97 billion times, consumed 82.8 billion minutes of content, streamed WatchESPN programming for 12.9 billion minutes, viewed ESPN video clips 4.8 billion times, and spent 28.5 billion total minutes on ESPN mobile apps. Good thing the competent and innovative Schwarz is on the case, overseeing the company’s digital domain.

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Thursday–June 17

Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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