MVPD deals are always top of mind for Arouh, and she scored big this year, adding more than 25 distribution partners for Entertainment Studios’ seven hi-def networks. Arouh oversee sales strategy, national accounts, contractual negotiations, affiliate relations and sales operations for the company, and also serves on the senior executive team for business development, which forms strategies for mergers and acquisitions, and develops business plans for the launch of new platforms.

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Charter, AMCN, ESPN on Value & Regaining Cable Customers’ Trust

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