SVP, Marketing & Brand Strategy
Oxygen Media

Strategist Olson thrives on experimenting with new ways to grow Oxygen’s brand. “When someone on the team is inspired enough by the brand or the content that it spurs new ideas, that’s very exciting to experience and nurture,” she says. Olson developed a comprehensive next-generation marketing strategy to move the network forward as it ups original programming by 20% and expands from two nights of originals to three, with new shows like “The Face,” “Preachers of LA,” “My Big Fat Revenge.” She sees the opportunity for a more personal, intimate and one-on-one relationship with viewers.

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Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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