SVP, Marketing & Brand Strategy
Oxygen Media

Strategist Olson thrives on experimenting with new ways to grow Oxygen’s brand. “When someone on the team is inspired enough by the brand or the content that it spurs new ideas, that’s very exciting to experience and nurture,” she says. Olson developed a comprehensive next-generation marketing strategy to move the network forward as it ups original programming by 20% and expands from two nights of originals to three, with new shows like “The Face,” “Preachers of LA,” “My Big Fat Revenge.” She sees the opportunity for a more personal, intimate and one-on-one relationship with viewers.

The Daily

Subscribe
Tuesday–December 10

Charter CEO Talks Broadband Moves, Next Steps for Video

For Charter CEO Chris Winfrey, when you push one-time events aside, the underlying trend for subscribers is actually slightly better YOY.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.