Bennett took charge as History president/GM in September after leading FYI through its rebrand from Bio in 2014—a reboot which led to double-digit ratings growth. She was also behind the evolution of LMN, including its new original unscripted series. “In the cable industry itself, women have opportunities to advance in all areas—on screen, behind the camera, as creatives and executives, and in the board room,” she says.
Where are the biggest growth areas for women in cable?
In cable there was an opportunity for A+E to fill a gap in the market by creating a new lifestyle brand which would better reflect women’s lives today. I was lucky enough to help create FYI, our newest network brand. And many of the shows have struck a cord, from Tiny homes to Married at First Sight, to the foodie revolution. In the cable industry itself, women have opportunities to advance in
all areas–on screen, behind the camera, as creatives and executives, and in the board room.
What’s the most important aspect of mentoring?
Helping work out how to go for that next job or career step. On-going mentoring conversations can help define ‘what next’ as well as ‘what not.’ Plus a supportive tap on the shoulder saying ‘go for it’ can also be effective!
What/who inspires you at work? What/who inspires you outside the office?
New ideas constantly inspire me and even better, seeing teams make idea 4.
Your favorite trick for unwinding?
Going on vacations without creature comforts so you have to focus on the vacation. Ideally with intermittent electronic connections.