Hernández recently transitioned into the role of CMO for NBCU’s Hispanic Enterprises and Content from her long-held position as COO of Telemundo Media. And she hasn’t looked back. In her new role, she’ll oversee the team that drives Telemundo integration across the entire NBCU portfolio. She’ll continue to run marketing and consumer research as well and will lead partnership development strategies across all NBCU platforms. As COO of Telemundo Media, she was behind Telemundo’s major rebrand, its domestic revenue, integrated marketing and branded entertainment, and supervised mun2 as well. Hernández is excited about the company’s “total market” approach, which focuses on reaching Hispanics across all of NBCU and Telemundo properties. And she counts her parents as her greatest mentors: “They always told me to believe and go for it. Having that conviction can get you anywhere.”
What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?
Diversity is an essential ingredient to success…for cable and for all businesses. It is the America we live in.
What’s been your company’s biggest innovation this year?
Our Total Market approach to reaching Hispanics across all of NBCU and Telemundo properties.
Who has been your strongest mentor, and why?
My parents. They always told me to believe and go for it… Having that conviction can get you anywhere.