Hernández recently transitioned into the role of CMO for NBCU’s Hispanic Enterprises and Content from her long-held position as COO of Telemundo Media. And she hasn’t looked back. In her new role, she’ll oversee the team that drives Telemundo integration across the entire NBCU portfolio. She’ll continue to run marketing and consumer research as well and will lead partnership development strategies across all NBCU platforms. As COO of Telemundo Media, she was behind Telemundo’s major rebrand, its domestic revenue, integrated marketing and branded entertainment, and supervised mun2 as well. Hernández is excited about the company’s “total market” approach, which focuses on reaching Hispanics across all of NBCU and Telemundo properties. And she counts her parents as her greatest mentors: “They always told me to believe and go for it. Having that conviction can get you anywhere.”

What’s the definition of diversity in 2014, and how can the cable industry do better in the area of inclusiveness?

Diversity is an essential ingredient to success…for cable and for all businesses.  It is the America we live in.

What’s been your company’s biggest innovation this year?

Our Total Market approach to reaching Hispanics across all of NBCU and Telemundo properties.

Who has been your strongest mentor, and why?

My parents. They always told me to believe and go for it… Having that conviction can get you anywhere.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.