During the past year, Bargueiras developed innovative advertising solutions, including projects like “Planeta de Ideas” with Ciel/Coca Cola, “En Esencia” with Carolina Herrera/ Puig, and the World Cup-focused “Futbol 360”—all while continuing to draw in new clients eager to reach Discovery’s massive worldwide audience. He cites his father as his most influential mentor. “He was bold enough to leave his homeland without money or knowing the language to offer his family a better future so we had a chance to make whatever we wanted of ourselves. He then became very successful, proving that hard work and resilience goes a long way.”

Who has been your strongest mentor, and why?

My father. He was bold enough to leave his homeland without money or knowing the language to offer his family a better future so we had a chance to make whatever we wanted of ourselves.  He then became very successful, proving that hard work and resilience goes a long way.

What qualities do you look for when making a new hire?


An entrepreneur with high strategic intelligence and a proven track record in a related field.  Someone who is willing to take our business to new heights and is able to reinvent their role to maximize company value. A team player who contributes ideas and has the ability to understand the big picture as they execute an action plan.  Someone who can be their own CEO and communicate well with colleagues. Someone who treats their role as that of a stakeholder and is capable of visualizing the short-, mid- and long-term ramifications of their decisions.  Someone willing to seek and listen to variety of opinions. Someone mature enough not to let problems mushroom beyond repair. Someone able to find and fill voids to gain strategic advantage, able to turn things on their head and see them from a different perspective.

Name one emerging trend in cable we should all have our eyes on.

Fast forward 5-10 years from now, we will need to be prepared and adapt quickly to write the industry’s next chapter.

The Daily

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Altice USA will launch TheGrio to Optimum customers beginning May 21, making it available to those subscribing to Optimum Core and above packages. The Allen Media Group channel is available in

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