ION worked with BarkerDZP to create a 360-degree upfront campaign introducing advertisers to “IONTHUSIASTS,” or those who watch together, watch longer and watch more than the typical ION viewer. The campaign was a resounding success, with a robust ionthusiasts.com website and contest that generated nearly 30,000 microsite entries.

The Daily

Subscribe

Doing Good

Lifetime announced “Gift of a Lifetime,” part of the net’s pro-social giveback initiative partnering with charities to identify five women and their families to receive the “gift of a lifetime”

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up