The first-person accounts from Investigation Discovery’s “Surviving Evil” are told by survivors of real crimes. And the strength to fight back against their attackers that each woman exhibits demonstrates not only their incredibly bravery, but also something empowering and inspiring for audiences. The digital campaign for the show includes top-notch pedagogical elements, such as 5 Tips That Could Save Your Life, a quiz-style microsite and app, and free public self-defense classes with Eve Torres at various New York Sports Clubs locations. Add to that a strong social media push, blog posts and media buys, and you have a well-planned campaign worthy of accolades.

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Friday–December 3

iNDEMAND Launches PPV Streaming Service

Transactional VOD company iNDEMAND has launched a PPV streaming service at PPV.com and via an app. The company, which is owned by Comcast , Cox and Charter , said the addition of the platform makes it the only

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