The first-person accounts from Investigation Discovery’s “Surviving Evil” are told by survivors of real crimes. And the strength to fight back against their attackers that each woman exhibits demonstrates not only their incredibly bravery, but also something empowering and inspiring for audiences. The digital campaign for the show includes top-notch pedagogical elements, such as 5 Tips That Could Save Your Life, a quiz-style microsite and app, and free public self-defense classes with Eve Torres at various New York Sports Clubs locations. Add to that a strong social media push, blog posts and media buys, and you have a well-planned campaign worthy of accolades.

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Ratings

In the same week it was reported MLB and ESPN are back in talks about the network staying on as a media partner, Sunday Night Baseball continued on a year of viewership improvements. Sunday’s Twins vs Tigers

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