The first-person accounts from Investigation Discovery’s “Surviving Evil” are told by survivors of real crimes. And the strength to fight back against their attackers that each woman exhibits demonstrates not only their incredibly bravery, but also something empowering and inspiring for audiences. The digital campaign for the show includes top-notch pedagogical elements, such as 5 Tips That Could Save Your Life, a quiz-style microsite and app, and free public self-defense classes with Eve Torres at various New York Sports Clubs locations. Add to that a strong social media push, blog posts and media buys, and you have a well-planned campaign worthy of accolades.

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State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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