The Lunar New Year 2015 campaign, a partnership between Comcast Spotlight, the local Comcast Cable system, local ad sales client Muckleshoot Casino and an Asian language pay channel (SBTN), was a resounding success. The initiative successfully drove awareness of the casino within the Vietnamese community, using direct mailings of colorful postcards, a 30-second spot and press release campaign.

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Friday–January 16

FCC Getting New Round of Broadcast Ownership Input

Reply comments are due today at the FCC on its quadrennial review of broadcast ownership rules. That means it’ll probably be Monday before the FCC posts them all, and while many comments are likely to restate entrenched positions, a few new threads may still emerge.

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