The Lunar New Year 2015 campaign, a partnership between Comcast Spotlight, the local Comcast Cable system, local ad sales client Muckleshoot Casino and an Asian language pay channel (SBTN), was a resounding success. The initiative successfully drove awareness of the casino within the Vietnamese community, using direct mailings of colorful postcards, a 30-second spot and press release campaign.

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Thursday–February 12

Optimum Envisions an Active Year Ahead

The Optimum turnaround continues, with CEO Dennis Mathew taking time during a 4Q25 earnings call to outline the initiatives the operator will employ to put itself in a better position in 2026.

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