International Media Distribution
By
| June 1, 2015
The Lunar New Year 2015 campaign, a partnership between Comcast Spotlight, the local Comcast Cable system, local ad sales client Muckleshoot Casino and an Asian language pay channel (SBTN), was a resounding success. The initiative successfully drove awareness of the casino within the Vietnamese community, using direct mailings of colorful postcards, a 30-second spot and press release campaign.