The Lunar New Year 2015 campaign, a partnership between Comcast Spotlight, the local Comcast Cable system, local ad sales client Muckleshoot Casino and an Asian language pay channel (SBTN), was a resounding success. The initiative successfully drove awareness of the casino within the Vietnamese community, using direct mailings of colorful postcards, a 30-second spot and press release campaign.

The Daily


Supply Chain: Fiber Demand Skyrockets in Age of COVID

Broadband and cable operator are running into supply chain problems as they embark on construction—particularly for fiber.

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