Never underestimate “State Pride.” The OBJECTIVES INSP network certainly didn’t, partnering with Movable Ink to create an email campaign to promote their original series “State Plate.” Beginning 8 weeks before air, it encouraged its viewers to vote for their favorite of nine states, as well as targeted follow-ups to residents of each individual state, driving even more engagement. The emails were interactive and led click-throughs to a robust web presence. Other social media engagement reinforced the campaign, which had consistently high unique open and unique click-through rates.

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