Never underestimate “State Pride.” The OBJECTIVES INSP network certainly didn’t, partnering with Movable Ink to create an email campaign to promote their original series “State Plate.” Beginning 8 weeks before air, it encouraged its viewers to vote for their favorite of nine states, as well as targeted follow-ups to residents of each individual state, driving even more engagement. The emails were interactive and led click-throughs to a robust web presence. Other social media engagement reinforced the campaign, which had consistently high unique open and unique click-through rates.

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Fox on Dropping TNF, the US Open

Fox Corp passed up on some big sports deals this year, but CEO Lachlan Murdoch seemed confident that was the right move at an investor conference Thursday. Murdoch said he was happy to let NBC take the US Open

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