The “Vikings” season 1 premiere was strong, but History wanted more for season 2. The goal was to was to expose the show to new viewers and increase awareness of the series, though placement of key art featuring heroic imagery of battles in pedestrian-heavy metropolitan areas like NYC’s Port Authority, double decker buses and subways. A Vikings app let users take selfies with their favorite character and the net even created a Vikings Fantasy league on social. The campaign helps the series premiere garner 3.2 million total viewers.

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