To build buzz for “Vikings’” second season, History developed an integrated campaign that paid special attention to younger males since they were critical to the success of Season 1. Thus it partnered with brands such as ESPN, UFC and Playboy. Vikings branding was in the ring for the UFC’s highly anticipated Kevin Gastelum-Brian Melancon fight. History created a faux “Miss March, 796 A.D.” centerfold for Playboy featuring Lagertha. The net also was the premiere sponsor of the Playboy Super Bowl Party, which featured a Vikings-branded ice bar and 9 custom ice sculptures. Custom integration with ESPN continued from Season 1, including web takeovers of ESPN digital properties and TV spots on ESPN and ESPN 2. Other elements included life-sized representations of “Vikings” on both the interiors and exteriors of NY Subway cars. Posters and transit shelters featured scannable images that let people enter the frame to stand next to their favorite Viking. History created a Vikings Fantasy League. Vikings finished out the year as a top 10 cable drama and the #1 program on History, with 1.6 million adult 25-54 impressions.

The Daily


NFL Explores Selling Stake in Media Biz

The NFL has hired Goldman Sachs to explore options for its media businesses, including NFL Network and NFL RedZone . The league informed team owners Wednesday, with the WSJ the first to report the news. “As

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.