To build buzz for “Vikings’” second season, History developed an integrated campaign that paid special attention to younger males since they were critical to the success of Season 1. Thus it partnered with brands such as ESPN, UFC and Playboy. Vikings branding was in the ring for the UFC’s highly anticipated Kevin Gastelum-Brian Melancon fight. History created a faux “Miss March, 796 A.D.” centerfold for Playboy featuring Lagertha. The net also was the premiere sponsor of the Playboy Super Bowl Party, which featured a Vikings-branded ice bar and 9 custom ice sculptures. Custom integration with ESPN continued from Season 1, including web takeovers of ESPN digital properties and TV spots on ESPN and ESPN 2. Other elements included life-sized representations of “Vikings” on both the interiors and exteriors of NY Subway cars. Posters and transit shelters featured scannable images that let people enter the frame to stand next to their favorite Viking. History created a Vikings Fantasy League. Vikings finished out the year as a top 10 cable drama and the #1 program on History, with 1.6 million adult 25-54 impressions.

The Daily

Subscribe
Monday–May 12

Upfront Out Front: NBCU, Fox Corp. Make Their Pitches

Economic concerns may be in the headlines, but networks still pulled out all the stops for the splashy spectacle of the network upfronts Monday. They also announced some real news.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.