HGTV and Pinterest go together like peanut butter and jelly. The network capitalized on fans pinning by launch “Pinterest Parties,” special events that offered viewers the chance to interact directly with HGTV talent, editors and one another in real time through HGTV’s branded Pinterest Boards. The budget-friendly initiative generated plenty of impressions. For example, HGTV’s Dream Home-themed Pinterest Party generated more than 8,000 repins, 2,000+ likes and 370,000 page-view referrals to HGTV’s sites.

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Wednesday–December 2

All Eyes on DISH

Could the two largest satellite operators in the US soon be without deals for two of the country’s largest broadcast station groups? AT&T/DirecTV lost some 60 TEGNA stations Tuesday night at 7pm ET, and

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