Multicultural Marketing | HBO Multicultural Marketing – Bessie 81 Theater Tour

HBO built buzz for its original film “Bessie” with tours in NY and L.A. that included viewers, the press and social medial. Elements included a “Blues Brunch” with media, local talent showcases and songwriter/producer workshops. The tour sought to help the viewers understand the influence African Americans and the blues had on the culture they live in, the music they listen to and more. More than 2,700 photos and tweets were shared using #Bessie81Tour. “Bessie” ranks amongst the most watched HBO Original Film premieres in the last five years and delivered the most-watched HBO film debut among African-Americans since 2007.

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Eventful 2025 Sets Up a Busy Year Ahead

If 2025 was about positioning, 2026 is shaping up as a year of execution. That goes for the FCC, which has set the stage for spectrum auctions, broadcast ownership rules reform and heightened scrutiny of network/affiliate dynamics, as well as companies hoping to close on high-profile mergers that would reconfigure their respective industries.

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