Marketing Campaign | Hallmark Channel – Countdown to Christmas 2015

Despite a limited budget and 17 original movie premieres to promote over the Christmas holiday, Hallmark Channel once again blew away expectations with its “Countdown to Christmas” campaign in 2015. The network relied on spots, partnerships, events, sponsorships and more to supercharge awareness, garnering more than 340 million paid media impressions, nearly 800,000 sweepstakes entries in only 8 weeks and other earned media around special events and promos. In the end, Hallmark Channel was the #1 most watched net in November and December among women 25-54, with Countdown content reaching 62.1 million unduplicated viewers.

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