“Los Gutierrez” represents a multi-generational family Groupo Gallegos created with differing levels of Spanish language usage. The commercials featuring the fiction family were more like sitcom episodes, telling stories that would appeal to real Hispanic families. Comcast consideration among Hispanic non-customers increased 61% while the campaign was on air

The Daily


Editor’s Note

Your next issue of Cablefax Daily will arrive Monday. Stay safe and enjoy

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up