Through developing a series of characters that mirrored the experience of Hispanic families in the US, Comcast increased brand impression among Hispanics—with an increase of Internet and cable TV subs as well.

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Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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