Through developing a series of characters that mirrored the experience of Hispanic families in the US, Comcast increased brand impression among Hispanics—with an increase of Internet and cable TV subs as well.

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Tuesday–September 16

Policy at SCTE TechExpo25

For a conference called SCTE TechExpo25 , there’s going to be quite a lot of policy talk. It helps that the annual cable tech conference is being held in D.C., with budget-conscious government officials able

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