Grace Lee

Senior Manager, Brand Strategy & Communications, HISTORY

In her short tenure at History, Grace Lee has accomplished much. She steered the social media plan for “Vikings” season 2 to success by tapping the passion of the series’ superfans. She grew Vikings social platforms by 100% and launched Instagram and Tumblr. And she managed paid media and social media strategy and execution for History non-fiction titles. The 3 things she can’t live without: “My iPhone, my Roku & my New York community.”

What makes you most excited about this industry as you advance in your career?

Every year, not only does the programming landscape change with new formats, stars and genres – big sweeping changes happen in distribution, marketing, on-air – everything. And yet, we’re in the golden age of television and thus, more so than ever, viewers identify with and talk about television constantly. It’s really exciting to feel like you’re in the middle of it all. And there’s nothing better than when a group of people who work in television get together and of course, talk about their new favorite show. You can really tell that the passion is genuine.

Who has been your biggest mentor and why?

My biggest mentor has been my manager, AnaMaria Irazabal from Pepsi, when I worked in the CPG industry. Not only has she been a model of grace and persistence under pressure, she always provides incredible advice on how to navigate your career without losing yourself.

What three things can’t you live without?

My iPhone, my Roku & my New York community.

The Daily


Some Industry Live Events Returning to Calendars

Ever so slowly, businesses and associations are tiptoeing back to live events as COVID vaccinations roll out.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.