Senior Manager, Brand Strategy & Communications, HISTORY
In her short tenure at History, Grace Lee has accomplished much. She steered the social media plan for “Vikings” season 2 to success by tapping the passion of the series’ superfans. She grew Vikings social platforms by 100% and launched Instagram and Tumblr. And she managed paid media and social media strategy and execution for History non-fiction titles. The 3 things she can’t live without: “My iPhone, my Roku & my New York community.”
What makes you most excited about this industry as you advance in your career?
Every year, not only does the programming landscape change with new formats, stars and genres – big sweeping changes happen in distribution, marketing, on-air – everything. And yet, we’re in the golden age of television and thus, more so than ever, viewers identify with and talk about television constantly. It’s really exciting to feel like you’re in the middle of it all. And there’s nothing better than when a group of people who work in television get together and of course, talk about their new favorite show. You can really tell that the passion is genuine.
Who has been your biggest mentor and why?
My biggest mentor has been my manager, AnaMaria Irazabal from Pepsi, when I worked in the CPG industry. Not only has she been a model of grace and persistence under pressure, she always provides incredible advice on how to navigate your career without losing yourself.
What three things can’t you live without?
My iPhone, my Roku & my New York community.