The premiere rating of Big Break NFL surpassed its goal by 38%, and the first 4 episodes attracted more than 70,000 new households. On digital, the pre-roll click-through rate was 13 percent higher than industry benchmarks.

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Fox, ESPN on Improving Live Sports Experience With DTC

It’s been a few months since the launch of Fox One and ESPN Unlimited. While we’re still waiting to hear how the DTC apps are performing from a numbers perspective, we learned a bit more about how each programmer is working to improve the live sports watching experience.

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Mar 13
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