Since 1991, Gerry Kaufhold has been with In-Stat, creating business models that are capable of predicting the dynamics of products for emerging high technology marketplaces. He brings a unique and powerful insight to his analysis.
Gerry Kaufhold founded, and is a Principal Analyst for, In-Stat’s Converging Markets and Technologies Information Research Service. He analyzes technology trends in the Multimedia industry, and forecasts the growth of emerging Multimedia applications that are delivered over the Internet, Ethernet, Cable TV, Satellite, IPTV, Wireless and Digital Terrestrial network systems.
Kaufhold coined the term “freckle effect” to describe the neighborhood-by-neighborhood rollouts of multimedia broadband networks and services. If you place a colored pin in a map to indicate the kind of broadband service available by neighborhood, you wind up with a pattern of colored dots, or “freckles” with white space in between. From a consumer perspective, high-speed “Internet-like” content will arrive using branded delivery systems, and those companies that own the brand names will pre-program and edit the multimedia content so that it best serves the capabilities of their particular delivery system. Addressable Advertising is becoming the leading revenue growth driver for broadband services.
The “freckle effect” also applies to business access services, with selected areas having Gigabit Ethernet Metro Area Networks, other areas using DSL services, and still others using fixed wireless or cable modems.
Currently, his focus is forecasting the growth of Markets for Multimedia Broadband Infrastructure, which entails covering online video services, advanced data centers, Cable TV capabilities, digital telephone systems, digital terrestrial broadcast networks, wireless TV and Addressable Advertising. This research includes extensive discussion about the impact of the World Wide Web and electronic commerce.
Prior to joining In-Stat, he was new Business Development Manager for ST Microelectronics (formerly SGS-Thomson) and Linear Corporation. He was also Chief Engineer for commercial broadcast stations, and a contributing editor to Broadcast Engineering Magazine. He is a frequent contributor to Multichannel News and other industry journals. Mr. Kaufhold is frequently quoted in industry publications and other broadcast media, and he is a popular speaker at industry conferences with his wry style. His education is in physics and computer engineering.