George Leimer
By
| March 18, 2015
One year into his post at ESPN, Leimer already has put his stamp on the sports dynasty’s growing premium products business. To help grow and enhance digital offerings to consumer, Leimer wants to see more personalization, using social and location tools to reinvigorate the experience. “I don’t think the industry takes enough time to really understand and process this data to create a more relevant experience for the customer,” he says.