Gena McCarthy
EVP, Programming & Development, FYI
This Emmy-nominated programming executive is elevating A+E Networks’ burgeoning lifestyle entertainment brand by nurturing infectious programming including “Married at First Sight,” “Tiny House Nation,” “Seven Year Switch” and “Man vs. Child.” She built a team and all original content from scratch, and has created a unique voice in a saturated landscape. Recently promoted to her current post, McCarthy will continue to build the network’s pipeline focusing on the W18-49 and W25-54 demos. “The push and pull among linear, streaming and digital choices has been huge,” she says. “In the end, it’s always about great content, which is what we do here.”
Which sector of the cable industry best demonstrates gender equality? Which could use some enlightenment?
I think a growing volume of amazing ideas and content creation is coming from women. I’d love to see more female-owned and run production companies, and more women running entire organizations.
What advice would you give your 13-year-old self?
Every single experience you have – both good and bad – will make you stronger, nimbler, and a more empathetic human being.
Which current programming best reflects the kind of women’s roles you like to see and why?
On the unscripted side, I’m biased – I love the authentic content we create at FYI, which reflects the many faces and voices of America and features women making modern lifestyle choices for themselves. On the scripted side, I’m still addicted to “Homeland,” with a flawed but genius woman at the helm.
What’s been the biggest story in cable this year?
I think the push and pull among linear, streaming and digital choices has been huge. In the end, it’s always about great content, which is what we do here.