SVP, Reality and Alternative Programming
Lifetime Networks

With McCarthy’s oversight, Lifetime is tripling its unscripted programming, with additions such as “Russian Dolls,” “Project Runway All Stars” and “Picker Sisters.” And let’s not forget “Project Runway” and “Coming Home,” two bonafide programming successes. “When you try to figure out how to rejuvenate a brand, it’s like solving a creative puzzle,” she says. “Finding and nurturing hit original shows like ‘Dance Moms’ and ‘Coming Home’ is so satisfying because you see the puzzle coming together.”

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Bye Scammer: CTAM Fights Fraud in New Campaign

CTAM is launching “Bye, Scammer,” a new initiative designed to teach consumers how to recognize the most common forms of online fraud. CFX got an exclusive first look at the campaign.

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