Gena McCarthy

SVP, Reality and Alternative Programming
Lifetime Networks

With McCarthy’s oversight, Lifetime is tripling its unscripted programming, with additions such as “Russian Dolls,” “Project Runway All Stars” and “Picker Sisters.” And let’s not forget “Project Runway” and “Coming Home,” two bonafide programming successes. “When you try to figure out how to rejuvenate a brand, it’s like solving a creative puzzle,” she says. “Finding and nurturing hit original shows like ‘Dance Moms’ and ‘Coming Home’ is so satisfying because you see the puzzle coming together.”