In the past year, Rolon has helped acquire major programming rights for ESPN Deportes, including exclusive rights to the 2015 Pan American Games. Rolon was behind the social media strategy that made ESPN Deportes’ Facebook and Twitter accounts two of the most-followed social media accounts among their competition. “The new Sportscenter studio and Digital Center have allowed us to take a quantum leap with our coverage,” he says. “We’ve only seen the first glimpse of what can be done to serve sports fans across platforms with this new technology.”

What’s been your company’s biggest innovation this year?

The new Sportscenter studio and Digital Center have allowed us to take a quantum leap with our coverage.  We’ve only seen the first glimpse of what can be done to serve sports fans across platforms with this new technology.

What qualities do you look for when making a new hire?

Integrity, Passion, Self motivation and Humility.

Name one emerging trend in cable we should all have our eyes on. 

The convergence of traditional cable packages and new OTT devices and offerings.

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Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday.

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