In the past year, Rolon has helped acquire major programming rights for ESPN Deportes, including exclusive rights to the 2015 Pan American Games. Rolon was behind the social media strategy that made ESPN Deportes’ Facebook and Twitter accounts two of the most-followed social media accounts among their competition. “The new Sportscenter studio and Digital Center have allowed us to take a quantum leap with our coverage,” he says. “We’ve only seen the first glimpse of what can be done to serve sports fans across platforms with this new technology.”

What’s been your company’s biggest innovation this year?

The new Sportscenter studio and Digital Center have allowed us to take a quantum leap with our coverage.  We’ve only seen the first glimpse of what can be done to serve sports fans across platforms with this new technology.

What qualities do you look for when making a new hire?

Integrity, Passion, Self motivation and Humility.

Name one emerging trend in cable we should all have our eyes on. 

The convergence of traditional cable packages and new OTT devices and offerings.

The Daily

Subscribe
Tuesday–August 18

Peacock Raises Prices

It was nearly a month ago when Comcast NBCUniversal revealed that Peacock recorded its first profitable quarter. But on Tuesday, the streamer announced price increases for its trio of subscription plans

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Aug 21
2026 Most Powerful Women Awards Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 3
Most Powerful Women Awards Gala Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 4
Top Women Leadership Forum Top Women Leadership Forum
Mar 30
CTV World 2027 PERFORMANCE ACROSS EVERY SCREEN
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.