In the past year, Rolon has helped acquire major programming rights for ESPN Deportes, including exclusive rights to the 2015 Pan American Games. Rolon was behind the social media strategy that made ESPN Deportes’ Facebook and Twitter accounts two of the most-followed social media accounts among their competition. “The new Sportscenter studio and Digital Center have allowed us to take a quantum leap with our coverage,” he says. “We’ve only seen the first glimpse of what can be done to serve sports fans across platforms with this new technology.”

What’s been your company’s biggest innovation this year?

The new Sportscenter studio and Digital Center have allowed us to take a quantum leap with our coverage.  We’ve only seen the first glimpse of what can be done to serve sports fans across platforms with this new technology.

What qualities do you look for when making a new hire?

Integrity, Passion, Self motivation and Humility.

Name one emerging trend in cable we should all have our eyes on. 

The convergence of traditional cable packages and new OTT devices and offerings.

The Daily

Subscribe
Friday–April 10

Get a Glimpse: A Snapshot of an Industry in AI Transition

To unpack how AI is influencing the industry, CFX conducted a “State of AI Adoption in Cable and Media Survey” in 1Q26, featuring insights from 90 leaders and professionals who work in various segments.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T Howard Annual Awards Dinner T. Howard Foundation Annual Awards Dinner
May 30
2026 Top Ops Awards2026 Top Ops Awards
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.