VP, Programming and Business Initiatives
ESPN Deportes

Rolon leads ESPN Deportes’ programming across various platforms, including ESPN Deportes Radio and ESPNDeportesLA.com, which he launched in the largest U.S. Hispanic market earlier this year. He also man- ages relationships with sports leagues and rights holders. Regarding diversity in cable, Rolon sees some room for improvement. Though senior leaders have exhibited a real commitment, “that commitment doesn’t seem to permeate our organizations enough,” he says. “Whoever gets it right first will see results quicker and will have a significant market advantage.”

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